VELUX Romania – Autumn Create Demand Campaign
For our client VELUX, one of the leading manufacturers of roof windows selling products and solutions for smart homes, sustainability is a key pillar, both in business and communication. So absolutely every initiative is based on valuable insights about the value added to sustainability.
To communicate the sales peak during the autumn period, we addressed contextual messaging and mechanics. The focus and call to action moved to sustainable, healthy homes and kept costs under control.
The press release demonstrated with figures the impact of loft windows on the consumption savings of the Romanians, what it means to live sustainably, and how we can all adopt an ergonomic and healthy lifestyle.
Three relevant influencers in the nominated categories helped us with practical details for an energy-efficient, sustainable home and its impact on the environment, comfort, and health:
Gabi Ralea – Interior refurbishment specialist
Dragoș Tuta – Sustainability Consultant
Cezar Amititeloaie – Specialist Cardiologist