Moldavian Wine Vernissage event
Between 29 – 30 October 2022, NORD Events Center by Globalworth in Bucharest hosted the Moldovian Wine Vernissage, a large-scale thematic event organized by the National Office of Vine and Wine, implemented by Universum Events, to which TOTAL PR was communication partner. The vernissage brought together over 40 renowned wineries and small producers from the Republic of Moldova, and connoisseurs and lovers of quality wines, representatives of the retail and HoReCa industries, as well as those who appreciate carefully selected beverages, were able to enjoy an exquisite selection of tastes and aromas, award-winning wines and many novelties.
The communication campaign was built as a mix of media actions, both pre-event and post-event, as well as collaborations with influencers and content creators from various industries promoting the event. Reporters from TV channels such as TVR 1, Euronews, Antena 1, National TV, Realitatea Plus, accepted our invitation and participated at the event, generating a series of TV reports. These were complemented by numerous articles in the media, which accumulated a total of over 400,000 views, and by the influencer marketing campaign.