Vernisajul Vinului Moldovenesc, organized by the National Office of Vine and Wine (ONVV) and implemented by Universum Events, with Total PR as communication partner, brought together over 40 wineries and small producers from the Republic of Moldova, offering the public a selection of award-winning wines and industry novelties.
Delivered services:
Creation and implementation of an integrated communication plan, including pre-event and post-event media actions, media partnerships, interviews, and press attendance at the event
Coordination of media presence and generation of TV reports and articles in national press
Selection and management of collaborations with influencers and content creators from relevant fields to promote the event
The campaign generated extensive media coverage, with over 400,000 cumulative views from TV reports and media articles, complemented by additional visibility through the influencer marketing campaign.