VELUX Romania – Integrated Communication for Energy-Efficient Homes Concept
VELUX is one of the leading manufacturers of skylights and smart home solutions, with a consistent commitment to sustainability and energy-efficient living. Total PR supported the communication of the peak autumn sales season through a coordinated media relations and influencer marketing plan focused on sustainable, healthy, and cost-efficient homes.
Delivered services:
Creation and implementation of the communication plan
Management of visibility in national media and digital channels
Selection, coordination, and management of collaborations with relevant influencers to promote the benefits of energy-efficient and sustainable homes
Three influencers in the specified categories presented practical insights on energy-efficient, sustainable homes, as well as their environmental, comfort, and health impacts:
Gabi Ralea – Interior Design Specialist (+ video)
Dragoș Tuță – Sustainability Consultant (+ video)
Cezar Amititeloaie – Cardiologist Specialist (+ video)