Cosmetic Plant – PR Blitz for the Launch of Omega Plus
One of Romania’s leading cosmetic producers, Cosmetic Plant, launched the OMEGA Plus range in 2022, a local market first developed after two years of research. Total PR supported the launch through an extensive communication campaign aimed at highlighting the product’s innovation and the brand’s commitment to developing a portfolio tailored to consumer needs.
Delivered services:
Creation and implementation of a communication plan, including pre-launch and post-launch media actions
Selection and coordination of collaborations with influencers, including the development and delivery of promotional kits to showcase the new range
The campaign generated numerous media appearances and over 130,000 social media views through the influencer marketing campaign.