Total PR supports the communication of Leroy Merlin’s campaign for the sustainable sale and collection of Christmas trees, an initiative aimed at protecting the environment and reducing carbon dioxide emissions. In January 2023, the campaign was expanded nationwide, encouraging Romanians to return Christmas trees to Leroy Merlin stores, regardless of where they were purchased.
Delivered services:
Creation and implementation of the media relations strategy
Coordination of interviews and reports in print, online, and TV media
Management of invitations and press attendance at local activities
The 2023 campaign generated over 50 media appearances in national press, ranging from general and business publications to major Romanian television channels, contributing to the promotion of a sustainability and social responsibility message.