Trendyol – Brand Launch in Romania
Total PR coordinated the official communication for Trendyol’s launch in Romania by organizing the dedicated press conference. The event brought together journalists from leading business, general interest, and retail publications, providing the opportunity to present the company’s development plans for the local market.
Services delivered:
Creation and implementation of the strategic media relations plan: drafting and distributing the press release, facilitating interviews, managing press invitations
On-site media relations: defining key angles, coordinating reports and interviews, managing relationships with journalists
The Trendyol launch benefited from extensive media coverage, with over 100 appearances in the press and on social media.
