Total PR implemented the first campaign dedicated to protecting the biodiversity of Corbu Beach, “Vecinii de la Corbu”, in a nearly untouched corner of the coastline. The campaign raises awareness about the importance of safeguarding this fragile area and builds a community of locals, tourists, and local operators who understand that the beauty of the place comes with responsibility, under the message “There’s space if you care!”.
The communication campaign kicked off with an outdoor component, featuring informative messages about the beach’s fauna and wildlife, aimed at educating visitors and increasing awareness of the area’s unique ecosystem. This initiative is part of the European PRO-COAST project, which supports the protection and promotion of sustainable coastal areas, highlighting the importance of community collaboration in keeping nature clean, vibrant, and full of life.
