PayU Romania – Black Friday Media Center Event
Total PR was the communication partner for Black Friday Media Center by PayU Romania, a 9-hour live marathon that showcased in real time the evolution of Black Friday transactions, along with consumer trend analyses based on concrete data provided by PayU, the leader in online payment solutions.
Services delivered:
Creation and implementation of the communication strategy: message structuring, synchronization of breaking news moments
Coordination of live interviews and media interventions – on TV and online
Managing a consistent and coherent social media presence, generating real-time interest and interactions
Securing extensive media coverage in business, general, and specialized press
The event included 4 major breaking news interventions, offering exclusive insights into purchasing dynamics and consumer behavior, strengthening PayU’s position as the primary source of data for Black Friday in Romania.