In the autumn of 2022, Lasselsberger Ceramics Romania, owner of the CESAROM brand and the only local producer of ceramic tiles, inaugurated its newest showroom in Bucharest. Total PR proposed and implemented a marathon-style event, which included a press conference with key publications from the business, construction, and home & deco sectors, followed by a cocktail reception dedicated to the company’s strategic partners.
Delivered services:
Creation and implementation of the media relations plan: drafting and distributing press releases, managing invitations, and facilitating interviews
Coordination of the press conference and on-site media sessions
Logistic organization of the cocktail reception for strategic partners
The event strengthened CESAROM’s visibility as a reference brand in the finishes and materials industry and reinforced relationships with partners and the media community.
