GoTech World – Integrated Media Relations Campaign
Total PR is the communication partner for the annual GoTech World event, a concept that gathers over 15,000 business visitors each year and supports dialogue on IT solutions and digital transformation.
Delivered services:
Creation and implementation of a strategic media relations plan: drafting and distributing press releases, managing media partnerships, facilitating interviews, and handling press invitations
On-site media management: defining communication angles, coordinating reports and interviews, and managing relationships with journalists
Total PR’s involvement contributes to strengthening GoTech World’s visibility as a reference platform in the region and supports brand image associations for participating companies.