Cosmetic Plant – Me & Mom Range Launch
For the launch of the Me & Mom range by Cosmetic Plant, Total PR identified and leveraged a communication opportunity within the niche of products dedicated to mothers, collaborating with pregnant celebrities to boost the brand’s visibility.
Delivered services:
Developing the communication concept and implementing the media relations plan
Coordinating collaborations with influencers and celebrities relevant to the target audience
Managing social media presence and promoting campaign messages
The campaign generated extensive visibility on social media and contributed to a significant increase in sales of the range’s products.