Total PR coordinated the launch of the Măslinescu brand, available for the first time exclusively in Auchan hypermarkets. The event was designed to provide an interactive and educational setting, where journalists and content creators discovered, alongside the brand’s founders — accredited sommeliers — the unique characteristics of natural olive oil and ways to incorporate it into various dishes.
Delivered services:
Organizing logistics and managing the event agenda
Creative concept and design of the tasting experience
Coordination of invitations and participation of press and influencers
Ensuring communication of key messages and supporting interaction with the founders
The event helped strengthen relationships with the press and content creator community, while supporting the brand’s premium positioning and building a direct connection with the target audience.