A Local Event with National Exposure, Coordinated by Total PR
Total PR supported Leroy Merlin for the launch of its first store in Pitești, managing the entire PR and communication strategy for this important expansion milestone.
🎯 Objective: To turn the opening into a landmark event that would generate local excitement, national visibility, and in-store traffic — and the results delivered!
Delivered services:
✅ Media relations coordination – inviting relevant local and national journalists to the event
✅ Influencer activation – strategic collaborations with local content creators who amplified the brand’s messages
✅ Multichannel awareness campaign – consistent presence across online and offline media, as well as social media
✅ On-site media consultancy and support – briefings, interviews, and flawless communication
📸 The store was not just opened, but celebrated — engaging the community and achieving extensive media coverage.