LillaPois – Brand Launch in Romania
In October 2018, Auchan Romania introduced the LillaPois concept to the local market, a store specializing in makeup, perfumery, personal care, and home care products.
Delivered services:
Creation and implementation of teasing and social media strategy, including collaboration with lifestyle bloggers and vloggers
Organization of the launch event and management of invitations for press and content creators
Media relations: drafting and distributing press releases, managing interviews
The campaign generated over 200 mentions in media and social media and attracted more than 1,000 followers in the first days after launch.