Ariston Comfort Challenge – CSR Project Communication Campaign
Through the Comfort Challenge campaign, Ariston supported improving the lives of people without access to hot water by donating, with the support of the Romanian Red Cross, over 400 boilers to 250 institutions across the country, benefiting more than 32,000 people.
Delivered services:
Creation of the campaign’s creative concept and definition of key messages
Selection and facilitation of collaboration with the partner NGO – the Romanian Red Cross
Coordination and implementation of the media relations strategy
Facilitation of collaborations with influencers and campaign ambassadors, managing their involvement
The campaign achieved extensive visibility and engagement from the online communities of the three ambassadors, supporting the campaign’s mission and attracting additional donations.