DPD – Integrated Communication for the Launch of DPD Collect
In 2018, DPD Romania launched the DPD Collect service, a delivery and shipping solution. The launch event took place at Plaza Romania shopping center in Bucharest, followed by a press conference attended by journalists from business, general, and specialized media. The new service launch was supported by the DPD Collect Treasure Hunt social media campaign on DPD Romania’s Facebook page, in which fans were invited to discover DPD Collect locker locations through a series of clues.
Delivered services:
Organization of the launch event and press conference
Creation and implementation of the media relations plan
Coordination of the DPD Collect Treasure Hunt campaign on Facebook
The event and campaign generated extensive visibility in business, general, and specialized media, as well as significant social media engagement.