Caravana ROENEF – Integrated Media Relations Campaign
Caravana ROENEF, a project dedicated to promoting energy efficiency in buildings and implemented in partnership with ING Bank Romania, traveled through six cities and brought together over 180 experts and hundreds of participants from sustainable construction, green energy, and environmental regulation sectors. Total PR’s involvement supported the project’s visibility and amplified key messages in both national and local media.
Delivered services:
Creation of the PR and media relations strategy to ensure national and local visibility of the project
Implementation of the media relations strategy: selecting and inviting local press in each city, facilitating participation at events, drafting and distributing press releases, coordinating interviews
Caravana ROENEF served as a dialogue platform between authorities, professionals, and the public, emphasizing sustainability and responsibility in the construction sector.