Total PR is the communication partner for the #SpitalePubliceDinBaniPrivati campaign, an initiative by the Metropolis Foundation that draws attention to needs in the healthcare system. The first press conference within this partnership marked the launch of the construction project for the Obregia Pediatric Psychiatry Clinic, a socially impactful initiative.
Delivered services:
Integrated media relations communication: drafting and distributing press releases, managing press invitations
On-site media relations: defining communication angles, coordinating reports and interviews, managing relationships with journalists
The campaign received extensive coverage in national media and benefited from the support of the media community to promote the project.