Auchan Romania – Anniversary Media Campaign
To celebrate 18 years of Auchan’s presence in Romania, Total PR coordinated one of the largest simultaneous nationwide media campaigns. The goal was to strengthen the brand’s positioning as a relevant player with extensive reach and strong ties to local communities.
Services delivered:
Creation and implementation of the strategic media relations plan
Real-time logistical planning and management
Simultaneous media coordination across all regions of the country
Drafting and distributing press materials, locally adapted and strategically aligned
Synchronizing activities between local teams and the central office
The campaign included 18 press conferences held simultaneously in 18 cities and generated over 150 media appearances nationwide (online, print, radio, and TV), reinforcing Auchan’s visibility and associating the brand with community values.