SOLE – Balmain Paris Hair Couture – Launch on the Local Market
SOLE, one of the largest beauty product retailers in Romania, exclusively introduced the Balmain Paris Hair Couture range to the local market, marked by an event dedicated to the beauty and fashion industry, attended by over 50 journalists and bloggers.
Delivered services:
Organization of the launch event: logistics, invitation management, and on-site coordination
Creation and implementation of the media relations plan
Coordination of collaborations with beauty & fashion bloggers and content creators to enhance the brand’s online visibility
The event generated visibility in specialized media and relevant online channels, supporting the brand’s premium positioning in the local market.