Auchan Romania – Premiere of the Documentary Film Untamed Romania
Auchan presented the documentary film “Untamed Romania” in a special preview event for the press and online opinion leaders, attended by approximately 200 journalists, bloggers, and videobloggers.
Delivered services:
Organization of the preview event: logistics, invitations, and on-site management
Creation and implementation of the media relations plan: press release, interview pitching, media partnerships
Coordination of media and opinion leader attendance at the screening
The event and communication campaign generated extensive visibility, with the press release reaching an audience of over 1.5 million people.