Auchan — Promoting the Beer Fair through the “Beer School” Campaign
As part of the annual Beer Fair held in all Auchan stores, the 8th edition was highlighted by the social media campaign “Beer School”, an online series of 7 episodes broadcast over two weeks on Auchan’s Facebook page, starring Cristian China Birta.
Delivered services:
Developing the creative concept and structure of the online series
Coordinating video content production and implementing the campaign on social media
Creating the educational component (tips & tricks) and an integrated quiz contest
Managing the collaboration with influencer Cristian China Birta
The campaign generated extensive visibility and thousands of audience interactions, contributing to strengthening Auchan’s positioning in the beer product segment.