foodpanda — Promotion through Campaigns for Special Occasions
foodpanda celebrated occasions such as Pancake Day, International Women’s Day, and Earth Hour through themed campaigns that paired each moment with appropriate dishes, promoted via influencers.
Delivered services:
Coordination of the creative concept for the #foodpandacelebrates campaigns
Facilitating collaborations with influencers and managing message promotion
Creating and distributing personalized kits for recipients
Implementing social media and media relations strategies to support the campaigns
The campaigns generated consistent visibility and strengthened foodpanda’s association with special moments throughout the year.