Ariston – “Comfort for Romanians” Campaign Concept and Implementation
Total PR supported Ariston’s “Comfort for Romanians” campaign by launching a challenge for photography enthusiasts: capturing comfort through their own lens, with each photo serving as an entry for the contest. The final gallery included over 500 images, and the results were presented at a press conference alongside the findings of a national study on perceptions of comfort.
Delivered services:
Creation and coordination of the campaign and contest creative concept
Organization and management of the press conference: logistics, media invitations, on-site media relations
Coordination of media partnerships and interviews
Organization of an anniversary event dedicated to Ariston partners
The campaign generated extensive visibility and strengthened Ariston’s positioning as a brand associated with innovation and comfort.