Yango – Brand Launch Event in Romania
The ride-hailing app Yango, part of the Yandex group, was launched in Romania through an event dedicated to journalists, bloggers, and influencers, who learned about the company’s plans and app features. Promotion was complemented by media and social media actions, as well as collaborations with dozens of content creators who tested the service in the first weeks after launch.
Delivered services:
Organization of the launch event and management of invitations for press and content creators
Creation and implementation of the media relations plan: press releases, interviews, media partnerships
Coordination of the influencer marketing campaign to promote the app post-launch
The campaign ensured extensive visibility across media and social media, supporting Yango’s positioning in the local market.