During the pandemic, Auchan and Leroy Merlin, with the support of the Ministry of Health and the Department for Emergency Situations (DSU), organized a hospitalization center for non-critical patients in Bucureștii Noi. Total PR supported the communication campaign for fundraising and mobilizing the business community through an integrated communication plan executed across national media and social media channels.
Delivered services:
Creation and implementation of the communication plan: drafting and distributing press releases, arranging interviews, managing media invitations
Supporting campaign visibility across print, online, radio, TV, and digital channels
In less than three weeks, with the support of over 50 companies, the space was equipped and handed over to authorities in the presence of senior state officials. The campaign generated extensive media coverage and became one of Auchan’s most significant corporate social responsibility initiatives.