Imobiliarium – Integrated Media Relations Campaigns
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Date
Client
IMOBILIARIUM
Category
Constructii & Imobiliare
Since 2018, Total PR has implemented media and influencer marketing campaigns for Imobiliarium, one of the largest housing fairs in Romania.
Delivered services:
Creation and implementation of the media relations plan: press releases, editorial projects, interviews, media partnerships
Management of relationships with bloggers and journalists, coordinating media presence at the event
The communication campaigns included editorial projects in top publications, media relations activities, and coordination of media presence at the fair, consistently generating over 100 appearances per edition, including reports on major radio and TV news programs, reaching a total audience of over 100,000 views.