In October 2018, Auchan Retail Romania launched a new concept on the local market – LillaPois – an innovative concept store specialized in beauty, make-up and home care products. The successful launch was powered by a strong offline teasing addressed to 10 lifestyle influencers that discovered the LillaPois universe in a unique way. The launching strategy was also based on social media’s power to form a community around a lovable brand, thus, in less than a week, we gathered over 200 brand mentions and over 1k followers on our social networks.

The main launch took place in the first LillaPois store from Bucharest, attended by over 30 lifestyle bloggers & journalists, as well as the LillaPois team members, who enjoyed a store tour and different beauty-related activities.