In early February 2019, Daimler announced the expansion of the Sebeș factory portfolio with the new 8G-DCT automatic transmission, designed for the next generation of Mercedes-Benz vehicles. Total PR coordinated the launch communication by organizing a press trip for journalists and bloggers from Bucharest and local publications, which included a tour of the assembly hall and a drive test.
Delivered services:
Organization and management of the press trip, including all logistical details
Creation and implementation of the media relations plan: press releases, interview pitching, journalist and blogger invitations
Coordination of media presence at the event and management of on-site interviews
The event brought together over 50 journalists from print, online, TV, and radio media, generating approximately 250 appearances in specialized, business, and general media, TV reports, radio shows, and over 100 social media mentions.