Total PR fully coordinated the organization and communication of a joint event for Auchan, Leroy Merlin, and Helexia, with the objective of reinforcing key messages in front of the target audience.
Delivered services:
Logistic management: selection and setup of the venue, décor design, and event branding
Visual concept and thematic design tailored to the event’s specifics
Invitation management and coordination of media representatives’ participation
Ensuring smooth communication flow and support for interviews and briefings
The event helped strengthen dialogue with the press and supported the strategic positioning of the partners. Additionally, it provided a valuable context for reinforcing relationships among the participating companies, fostering collaboration on joint projects and alignment with their development objectives.