In the autumn of 2022, our client Lasselsberger Ceramics Romania, owner of the CESAROM brand and the only local manufacturer of ceramic tiles, inaugurated its newest tile showroom, located in Bucharest, on Soseaua Mihai Bravu, nr. 12. The Total PR team proposed and implemented a one-day marathon event: a press conference with key publications in the business, construction, and home & deco area, and the evening an elegant cocktail for the client’s key partners. Here’s what came out: