Casa Rusu, the retail company of Romania’s leading furniture maker, Rus Savitar, opened its 17th store following a 500,000 Euros investment. Located in the Colentina Shopping Centre in Bucharest and covering a surface area of 2,500 square meters, this is the store where the company launched its own household items and decorations brand, Cassima. On this occasion, Total PR organized a press conference attended by more than 35 journalists and issued a press release that generated more than 50 appearances in print and online business and home&deco news outlets.