COSMETIC PLANT, one of the main Romanian cosmetics manufacturers, launched the OMEGA Plus range in 2022, a new premiere on the local cosmetics market, for which the company invested two years of research, the result being an innovative formula. COSMETIC PLANT follows a strategy of constantly reshaping its product portfolio, always starting from a careful research of consumer needs and preferences with researching, testing, and selecting the best ingredients.

For this launch, TOTAL PR had an extensive communication campaign that generated numerous media appearances, complemented by the sending of a PR kit for influencers to highlight the new range, with over 130,000 views on

social media.