Ariston – Launch of the Ariston NET App
In 2016, Ariston Thermo launched the Ariston NET app, a smart solution for managing the boiler directly from a smartphone. Total PR supported the launch through a communication campaign that included testing by tech bloggers and a dedicated press conference.
Delivered services:
Organizing the press conference and managing logistics
Creating and implementing the media relations plan
Coordinating collaborations with tech bloggers for app testing
The campaign generated over 70 media appearances in local press in the first days after launch, ensuring extensive visibility for the app in the Romanian market.