Tech Expo & nZEB Expo – Integrated Media Relations Campaigns
Tech Expo and nZEB Expo are two large-scale exhibitions open to the general public, held annually at Romexpo. Over the course of a single weekend, they bring together cutting-edge technology solutions and innovations in sustainable construction. Total PR supports these events through an integrated media relations strategy designed to ensure visibility and impact both in the lead-up to the exhibitions and throughout their duration.
Services delivered:
Integrated media relations communication: drafting and distributing press releases, securing media partnerships, arranging interviews, and managing press invitations
On-site media relations: defining editorial angles, coordinating reports and interviews, and managing journalist relations
These events help strengthen the positioning of both concepts as benchmarks in their respective industries and generate valuable image associations for the participating brands.