The DPD Collect campaign
In September 2018, DPD Romania has launched the new DPD Collect service, an eco-friendly, fast & flexible parcel delivery solution, made of a network of offices and collection machines (postal lockers) placed in commercial spaces and office buildings. The launching event took place in Plaza Romania shopping center in Bucharest, followed by a press conference attended by journalists from business, generalist and specialized media outlets.
The new service launch was promoted in Social Media through a 4-week B2C campaign – DPD Collect Treasure Hunt, on the DPD Romania Facebook page. The treasure hunt contest engaged the page followers to discover clues in Facebook posts which led them to the DPD Lockers locations, collecting the prizes available.