Ariston Comfort Challenge Romania CSR campaign
Through the Ariston Comfort Challenge CSR campaign, the company decided to help improve the lives of those who are forced to live every day without access to hot water. With the help of the local subsidiary of Red Cross, Ariston donated over 400 water heaters in over 250 educational institutions and elderly homes across 32 counties, thus helping over 32.000 people to enjoy the basic comfort of hot water.
The campaign was endorsed by 3 endurance sportsmen already accustomed with extreme conditions and overcoming their comfort limits. Avram Iancu, Alex Găvan and Andrei Roșu proved, each in his unique way, that overcoming your comfort zone should always be a personal choice and not an obligation. Each of them also convinced their online communities to donate and support Ariston’s cause, thus contributing to helping even more Romanians in this situation.
The campaign, declined in social media, media and through a dedicated event, generated over 150 brand mentions and over 1 million views for the campaign videos.
Moreover, the campaign won the third place at the Romanian CSR Awards 2019.